About NCH:
At New Country Healthcare (NCH), our journey started with a powerful vision of fostering a healthier community, guided by the vision of our Chairman, Dr Ghazi Al Koudsi. Through unwavering dedication, we have not only fulfilled our commitment to the community but also emerged as a prominent leader in the healthcare sector. Over the last 32 years, New Country Healthcare has established itself as the leading healthcare distributor in the UAE, with an extensive portfolio featuring over 1500 top-quality products from over 50 international brands manufactured across the United States, Canada, Europe, Asia, and the Middle East.
At NCH, we have a holistic approach to health, and today, we import and distribute trusted international brands in pharmaceuticals, nutraceuticals, health and functional foods, sports nutrition, cosmeceuticals, and personal products, solidifying our position in the local and GCC markets. As we continue to grow, we remain committed to our core values, providing innovative and high-quality healthcare products while upholding our legacy of excellence.
Culture at NCH:
At New Country Healthcare (NCH), our people-centric culture thrives on collaboration, continuous growth, and innovation. We believe in the power of continuous education, empowering our teams to reach their full potential and contribute fresh ideas. With a strong focus on Learning and Development, we nurture a culture of learning through engaging seminars and ongoing training programs. United by a shared mission and values, our diverse team prioritises sustainability, customer well-being, promotes healthy lifestyles, and fosters community education. At NCH, you'll find a supportive environment where collaboration and teamwork are at the heart of everything we do, working together to make a positive impact on the health and well-being of our community.
Position Overview
The Media & Communication Officer plays a vital role in enhancing NCH’s visibility and reputation through effective media relations, corporate communication, and brand storytelling. The role is responsible for developing and executing communication initiatives that strengthen NCH’s presence across digital, print, and event platforms while ensuring alignment with the company’s values, compliance standards, and strategic goals.
Working closely with Marketing, Sales, HR, and Brand teams, the Officer will plan and manage media campaigns, draft press materials, coordinate interviews, and oversee both internal and external communication activities. The role also supports public events, content creation, and digital engagement to ensure consistent messaging and a strong, authentic voice across all channels.
Roles and Responsibilities
Corporate & Media Communications
- Manage NCH’s corporate communication channels including the website, LinkedIn, and other social platforms to ensure clear, consistent, and compliant messaging.
- Develop and execute media and PR strategies that enhance brand visibility and credibility within the healthcare and wellness sectors.
- Draft and distribute press releases, media statements, and executive messages that reflect NCH’s voice and purpose.
- Build and maintain productive relationships with journalists, editors, and key media stakeholders to secure positive coverage.
- Monitor media trends and coverage, providing regular reports and insights to management.
Content Creation & Brand Storytelling
- Produce engaging written and visual content for corporate materials, newsletters, blogs, speeches, and digital channels.
- Ensure all content aligns with NCH’s tone, brand identity, and compliance standards.
- Support thought leadership initiatives by developing interview briefs, feature articles, and leadership statements.
- Edit and proofread communications to ensure clarity, consistency, and accuracy.
Internal Communications
- Plan and deliver internal communication campaigns that promote engagement, collaboration, and alignment with NCH’s Culture DNA.
- Develop and distribute monthly newsletters, internal announcements, and employee engagement materials in collaboration with HR.
- Support internal events and recognition programmes through creative communication tools and storytelling.
Events & External Engagement
- Organise and support corporate and public events that strengthen NCH’s relationships with stakeholders, partners, and the community.
- Coordinate media coverage for events, ensuring professional pre- and post-event communication.
- Develop marketing and communication materials for consumer outreach and CSR initiatives.
- Partner with internal teams and external agencies to ensure high-quality delivery of photography, videography, and promotional assets.
Partnerships & Co-Marketing
- Identify and manage brand collaboration opportunities with healthcare institutions, educational bodies, and community organisations.
- Plan and execute co-marketing initiatives that align with NCH’s growth strategy and brand positioning.
- Track and evaluate partnership impact and ensure alignment with company objectives.
Crisis & Reputation Management
- Support issues and crisis communication efforts through timely, accurate, and compliant messaging.
- Liaise with leadership and relevant departments to prepare response materials and ensure unified company positioning.
- Maintain NCH’s professional reputation by monitoring and mitigating potential communication risks.
Qualifications & Skills
Education & Experience
- Bachelor’s degree in Communications, Public Relations, Marketing, Media, or a related field.
- 5 to 7 years of experience in corporate communications, media relations, or public relations, ideally within healthcare, wellness, FMCG, or other regulated industries.
- Proven track record in managing media relations, public campaigns, and corporate events.
- Demonstrated experience in content creation, copywriting, and editorial planning for both internal and external audiences.
- Familiarity with stakeholder engagement, press office management, and compliance requirements in communications.
- Bilingual proficiency (English and Arabic) preferred, with exceptional written and verbal communication skills in English..
Technical & Functional Skills
- Strong command of media relations and communication planning tools.
- Proficient in Microsoft Office Suite (Word, PowerPoint, Excel) and content management systems (CMS).
- Experience with media monitoring, social media management, and analytics platforms.
- Working knowledge of digital communications, SEO principles, and online publishing best practices.
- Skilled in coordinating photography, videography, and creative content development for events and campaigns.
- Understanding of branding, corporate identity, and message alignment across platforms.
Soft Skills & Competencies
- Excellent communication, storytelling, and presentation skills with attention to clarity and tone.
- Strategic thinker able to translate business goals into impactful communication plans.
- Highly organised, detail-oriented, and capable of managing multiple priorities within deadlines.
- Collaborative and adaptable, with strong interpersonal skills and the ability to work cross-functionally.
- Creative mindset with sound judgment, resilience, and a proactive approach to problem-solving.
- Embodies NCH’s Culture, Client-Centric and Empathy-Led, Result-Driven and Integrity-Focused, Collaborate with Agility and Teamwork, Trust and Partnership, and Simplicity and Practicality.
Why Join Us:
Join a dynamic and fast-growing company where innovation, excellence, and collaboration drive everything we do. You’ll work alongside a talented and supportive team in a diverse and inclusive environment that values each individual’s unique contributions. We offer:
- Exciting career growth opportunities in a company at the forefront of healthcare and technology
- A comprehensive compensation and benefits package, including Health insurance, Annual leave and ticket allowance, Yearly incentives (as per company policy) and Professional development support
Be part of a culture that’s committed to empowering talent, embracing innovation, and building success together.
