Job Purpose:

The PR and Partnerships Assistant supports the delivery of premium customer experiences and PR initiatives for Galeries Lafayette India by coordinating on-ground activations, customer events, and selected media/influencer engagements. The role ensures that every customer- and media-facing interaction reflects the brand’s luxury standards and marketing strategy.

Job Context & Major Challenges:

This role sits at the intersection of customer experience, events, and PR. Working with the PR & Partnerships Manager, CX & VM Manager, and Brand Marketing team, the CX & PR Assistant Manager operates on the front line of brand experience—both for end customers and for media/influencer stakeholders.

The Indian luxury customer demands attention to detail, personalisation, and seamless service, while media and influencers expect curated, differentiated experiences. The role must translate high-level plans into on‑ground execution with precision.

Major Challenges

Managing multiple concurrent events and experiences with limited on‑ground resources.
Ensuring flawless execution of experiences in a live retail environment with operational constraints.
Maintaining consistent brand standards across staff behaviour, event set‑ups, and communication.
Coordinating logistics for VIPs, media, and influencers who may have last‑minute schedule changes.
Documenting, measuring, and reporting outcomes from experiential and PR initiatives.

Key Result Areas:

1. Customer Experience & Event Execution

• Coordinate implementation of CX initiatives and in‑store experiences defined by CX & VM Manager and Brand Marketing Head.

• Plan and execute customer events (launches, styling sessions, workshops, VIC evenings) end‑to‑end, including logistics, staffing, and vendor management.

• Ensure all touchpoints (invites, signage, hospitality, gifting) reflect the Galeries Lafayette luxury aesthetic.

• Liaise with store teams to minimise operational disruption during events while maintaining high service standards.

• Capture and share event highlights, feedback, and outcomes with stakeholders.

2. PR & Influencer Support

• Support PR & Partnerships Manager in organising media and influencer previews, store tours, and event participation.

• Manage guest lists, RSVPs, confirmations, and on‑ground hosting for media and influencer attendees.

• Coordinate logistics such as styling pulls, lookbooks, and wardrobe for shoots or appearances.

• Ensure accurate and timely sharing of assets (images, credits, brand information) with media and creators.

• Track deliverables (posts, articles, videos) and consolidate coverage reports.

3. Customer Communication & Feedback

• Coordinate with CRM and Digital teams on event invitations, reminders, and thank‑you communications to customers.

• Gather customer feedback post events and experiences through structured surveys or in‑person interactions.

• Consolidate feedback into clear insights and improvement recommendations for CX & VM and PR teams.

• Maintain updated databases of VICs and key event attendees for future engagement.

• Support NPS and CX measurement initiatives with timely on‑ground execution.

4. Operations, Logistics & Vendor Management

• Work with vendors for event set‑up, décor, F&B, entertainment, and technical requirements within approved budgets.

• Manage timelines and checklists to ensure readiness before each event or activation.

• Coordinate approvals and compliance for photography, videography, and third‑party brand presence in-store.

• Ensure adherence to safety, security, and store operation guidelines for all activities.

• Maintain organised documentation for all events including budgets, contracts, POs, and performance notes.

5. Internal Coordination & Reporting

• Serve as a key coordination point between PR, CX & VM, Brand Marketing, Retail, and Omni teams for experience‑related activities.

• Provide regular status updates on upcoming events and initiatives to relevant stakeholders.

• Prepare post‑event reports summarising attendance, media/influencer output, customer feedback, and key learnings.

• Maintain calendars and trackers for CX and PR activations, ensuring alignment with the broader marketing calendar.

• Support budgeting processes by tracking spends against estimates for CX and PR initiatives.

6. Self‑Development & Brand Culture

• Build strong knowledge of luxury service etiquette, event management best practices, and fashion trends.

• Learn from best‑in‑class global and local examples of luxury CX and PR experiences.

• Role model the Galeries Lafayette customer‑first ethos in all interactions with customers, media, and internal teams.

• Seek feedback from peers and managers to continuously improve execution quality.

• Contribute ideas for new experiential formats and engagement concepts.

Aditya Birla Fashion and Retail Ltd.

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PR and Partnerships Assistant